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NEGOTIATION: BRIDGING INTERESTS AND EXCHANGING CONCESSIONS

Throughout our lives we negotiate: we get something back after we have first given something. Such an exchange agreement is the basic principle of negotiation. Barter. And not convincing. After all, it is impossible to convince another person, unless the other person's opinion is 100% the same as your own. This rarely happens. So negotiating is the alternative: being prepared to meet, somewhere on the bridge. This inspiring keynote is about that 'bridge' and the road to it.

Ruilen. En niet overtuigen. Het is immers onmogelijk om een ander te overtuigen, tenzij de mening van de ander 100% dezelfde is als jouw mening. Dit komt zelden voor.

Onderhandelen is dus het alternatief: bereid zijn om elkaar te ontmoeten, ergens op de brug. Deze inspirerende keynote gaat over die 'brug' en de weg er naartoe.

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