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Cx Strategy: The offer you can’t refuse
Having a great product and offering good service is a minimum requirement in today’s market space. It’s your ticket to ride, not your ticket to win. And the same can be said about digital convenience.
Convenience is a commodity these days: if you have it, ‘fine’; if you don’t, it becomes a negative differentiator. Buying a quality product in a convenient way creates a strong transactional relationship but if you want to give your customers ‘an offer they can’t refuse’, you need to do more.
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